In 2018, Investors Bank continued our relationship with Phil Simms and Boomer Esiason as the Bank's spokespeople. I managed the team that created two additional commercials as well as radio, out-of-home, and print collateral. This campaign continued in digital and print through 2019.
Investors Bank's partnership with The New Jersey Devils and The Prudential Center started in 2014. I was responsible for the development of the product, creative work, and marketing. To complement the kickoff of the campaign, I directed the team to create the commercial below.
