Branding

In 2010, I led and managed the monumental task of rebranding Investors Savings Bank to Investors Bank. This required the creation of a new logo as well as branding standards. In September 2011, over the course of a week, the entire bank was transformed and the new brand and logo was revealed. All aspects of the rebrand, including all creative direction, customer communication, website redesign, branch signage, and rebrand campaign elements were carried out and completed by the in-house design and marketing team I built. In order to maintain a consistent brand, the images below illustrate the Brand Style Guide which was created. I also led and was responsible for the implementation of the new brand into the culture of the organization. It was a cross-departmental initiative which involved the on-boarding of over a thousand employees and eighty retail bank branches.